Danica Dias, Grown Folks Founder & CEO

ABOUT OUR FOUNDER

Based in Los Angeles and a working mother of two young boys, Danica brings a fresh perspective to the alcohol industry with 20+ years of experience in food, beverage and hospitality.

For Danica, growing up, in a big Louisiana Creole family, the ability to gather together and indulge, was the epitome of being "grown," so adults were always referred to as "Grown Folks." Grown Folks in her family passed along black cultural traditions surrounding food and drink. With the growth of the RTD & craft beer categories, Danica saw a lack of products that spoke to her and her background and served diverse consumer needs. Danica’s mission was to craft products that could build on her family's culinary and cultural legacies, creating for consumers whose needs and preferences had historically been undervalued and underserved.

In February 2024, Danica launched Grown Folks, the first black-owned and female-owned hard seltzer brand built from Louisiana Creole heritage and classic soul food-inspired flavors, into the California market. Grown Folks is positioned to take over the ready-to-drink alcoholic beverage category with their award-winning flavors, providing drinkers with exquisite taste, culture and good times!